Product Canvas

A product canvas is a tool that distills the essence of a product into a single visual to help align organizations to a shared vision for a product or experience. It captures the product’s distinct value proposition, unique customer segments, problem statements, key features, and metrics to ensure desired outcomes are realized. This canvas serves as a guiding star for development teams, stakeholders, and partners to continuously reflect and re-align focus and energy back to the Customer, and the Product or Experiences they seek you for.

As with any document, a static Product Canvas will typically grow stale as delivery progresses, lessening its value and impact over time. It is recommended to leverage a smart Product Canvas that can be updated, iterated upon, and easily shared to ensure your organization is continuously aligned, similar to the example provided below.

Question:

-How do you measure alignment to your Vision today?

-If you were to poll your organization today, how much consistency or variability would you anticipate in the response?

These are the primary objectives of the Product Canvas:

• Clarity of Product Vision: Entire Organization. Not Just What, But Why?
• Customer-Centricity: Highlight the Target Group & Their Needs
• Prioritization of Features: MVP Thinking, Must-Have vs. Nice-to-Have, etc.
• Communication: Simplified Continuous Alignment to Strategic Vision
• Measures of Success: How do we know we have achieved our objective?
• Risk Mitigation: Identify and Inspect Potential Risks Early & Often
• Iterate.